Have you been blogging a while, yet have not experienced blogging success? Perhaps you are focusing your efforts on the wrong things.Or maybe your content is not engaging readers.
If you are looking for ways to realize success, as well as income from your blog, then it’s time to look a a few things that may be preventing your blogging success.
Trying to Do Everything Yourself
When I started blogging a few years ago, I tried to accomplish everything myself and my online income suffered.
Yet, I couldn’t see what I was doing wrong.
I wanted to do it all, from designing my own logo, to learning HTML. The end result was that my blog was not growing the way it should have been.
Don’t get me wrong, I think learning is a good thing, but thinking too broadly on doing it all instead of focusing the on end result, slows down progress.
The truth was, while I was learning a lot, most of the money I made came from doing client work, not online work.
And while it does make sense to learn all you can about blogging when you first start out, it doesn’t make sense to try to be the master of all things.
Today, I would tell anyone to focus on what you do best and make everything else secondary.
If you’re a good writer and story teller, then write as much as you can and get people interested in what you have to say.
If you’re talented with graphics or creating ebooks, focus on that.
If you don’t know a thing about installing a blog or hosting, that’s OK. Get some outside help. This doesn’t mean you need to spend thousands of dollars either.
First, take advantage of free assistance online if you’re willing to ask questions at places like support message boards or Facebook user groups.
Also, if you host your blog with a reliable provider like Bluehost, you can open a support ticket to get answers to hosting issues that you need help resolving.
Just don’t be afraid to ask questions or start an open dialog with people who can help you.
In the big picture, think about who can assist you in accomplishing your goals.
For instance, there’s WordPress.org that offers support for a variety questions.
With so much competition out there, it’s easier than ever to find a good deal on services and negotiate a fair price.
By learning not to do everything yourself, you’ll gain more valuable time to focus on making your blog a success faster.
Not Giving People a Reason to Come Back
Have you every jumped onto a website or blog, only to bounce off it right away and forget about it?
Or perhaps you visited a site, only to find outdated or useless information.
For example, I found a blog with a post dated March 2016 talking about how to get started making money on Squidoo. I was like seriously???
Squidoo closed and was actually sold to HubPages in 2014, so that information is useless.
When you come across a site with useless or irrelevant information, there really isn’t a reason to go back to that website, now is there?
But as a blog owner or person responsible for providing online content, you want to work hard to provide fresh content and give readers a reason to come back.
Let’s face it. People want to know what’s new and trending. They scour the Internet looking for solutions, advice and ways to learn new things.
It’s all about content that draws in readers so much that they want to explore your website to read more.
Providing content that entices readers to want to hear more, should be the goal of all online writers.
So how is this accomplished? First, you need to have a content plan with a schedule for publishing.
By having a content plan, you commit to creating upcoming topics that fit your messaging goals.
Whether your business has a produce or service, what is the message you want to get across to people?
When you plan content with the goal of keeping readers coming back, consider their interests.
Is there something that your readers or potential customers ask about often?
If you’re not sure, you could add a survey to your site to see where your audience’s interest are.
Also take a look at your website’s Google Analytics.
Are there landing pages on your website that readers spend more time on, or pages that they bounce off of quickly?
These are all good indicators for learning more about the content that your readers want and will point you in the direction you want to go with your content.
Not Monetizing Your Blog
As bloggers, many of us start out as writers that want to share interesting stories, pictures and tips with our readers. And that’s a good thing.
But once you have great content on your site, monetizing your words with links to products or services will get your blog earning money for you.
If you have your own product, you will naturally want to link your blog pages to it.
Not only will you have the advantage of writing many blog posts to promote your product, but internally linking your blog posts, helps boost SEO.
However, if you don’t have your own product, it makes sense to join an ad network that will allow you to promote products from several merchants.
On my blogging resource page, I recommend ShareaSale for those just starting out, because the approval process to join is easy.
As your blog grows, you can join a larger network like Viglink, that let’s you access an awesome selection of major retailers, to easily weave affiliate links into your content pages and earn more!
As a rule, you don’t want to bombard readers with too many links. Instead, insert monetized links that are relevant and helpful to your readers.
One thing that is annoying is when you find a blog with great content, but it’s difficult to read and navigate because of blatant pop-up ads.
Certainly readers are smart enough to know that most blogs earn commissions through external ad links.
But overwhelming good content with too many ads will ultimately hurt your readership.
Lastly, don’t forget to add a disclosure to your blog, stating that you are using external links to earn commissions, as it is required by most ad networks.
Not Promoting Your Content on Social Media
When it comes to getting traffic to your blog, where your traffic comes from is equally as important as how much traffic you get.
With so many changes to Google’s ranking algorithms over the years, getting just a single blog post to page one of Google is a difficult challenge.
That’s why social media has become one of the top ways to get your content in front of people. Why?
Well first, people love social media and spent a lot of time on it looking for what’s new.
MarketingMagazin.eu states that the average daily amount of time a person spends on Facebook alone is 35 minutes.
That doesn’t include all the other social media networks out there.
This means that the probability of getting your content in front of thousands of potential readers using social media, is huge.
Plus there’s the added benefit of getting to interact with other people.
You can find customers through social media, as well as other bloggers and business connections that can help you grow your business.
To see how much traffic you’re getting from social media, simply log into your Google Analytics dashboard and in the upper left hand search box type in, “Social Landing Pages”.
Then if you want to make a comparison to pages found by Google, type in, “Organic Landing Pages”. Or to see and compare all traffic at once, go to “Overview”, click on “All Traffic” and then click on “Channels”.
Looking at my own Google Analytics, I’ve seen a shift in blog traffic over the past three years, that is now mostly dominated by social media channels.
What that tells me is that the time I spend promoting content over sites like FaceBook and Pinterest, is providing a good return on traffic.
But what I also get with social media is instant gratification.
Because when I promote specific content, I almost immediately see a bump up in traffic and more reader engagement for that topic.
So if you’re not promoting your content over social media, there’s a large number of readers you are not reaching.
Overall, if you 1.) stop trying to do everything yourself, 2.) focus on creating content that makes readers come back, 3.) monetize your posts and 4.) promote over social media you will begin to see your blog grow and succeed.
Keep these four things in mind on a daily or even a weekly basis and let me know if you see an improvement in your blogging success!