As bloggers it happens to the best of us. We sit down, start to brainstorm ideas and then suddenly we stop. The page is blank and thoughts seem to trail off.
We surf the Internet in search of research tidbits and then we begin to doubt ourselves. Instead of research, we start to compare our ideas with others and our creative process becomes crippled.
Then the inner demons hit us over the head and we think, “Oh my God, my idea sucks!”
Now instead of being inspired to be better, we start ripping ourselves apart and say to ourselves:
I don’t have the time to come up with something this good.
I don’t have the money or resources to come up with something this good.
I don’t have the right camera to take pictures this good.
I don’t live in a cool city like New York or on a folksy homesteading farm with chickens.
I am not as creative as they are. ☹
And the list goes on and on.
Do you get where I’m going with this?
Did you get that bad juju out of your system or are you now sulking under a blanket with a box of Milano cookies?
Hopefully you have gotten all those bad feeling and self-doubt out of your system, because feeling bad is not where you want to be when you want to create the most amazing content ever.
Getting caught in the “comparison trap” is never a good place to be and is the first lesson you need to learn, before you can be inspired to create amazing content.
Sure, it’s good to look at the kind of content that is popular and going viral, but not at the expense of stifling your own creativity.
In fact, embracing your own creativity, beliefs and ideas is the only way you will get inspired to find your true voice.
And in doing so you will find an audience that can relate to the content you have to share.
There’s nothing worse than reading to a watered-down version of someone else’s ideas.
When you can attract readers that look forward to what you have to say and share next, then you begin to master how to create amazing content that builds your audience.
The truth of the matter is, you may have hits and misses. In fact, you should have some misses, because that means you are trying and practicing your craft. Trial and error, and not giving up leads to success.
Maybe you have blog posts on your site that have very few page views or high bounce rates. If that’s the case, it may be time to revisit those pages and see how you can improve them with refreshed content.
Or, if you’re not proud of a post because the content feels boring or mediocre, it may be time to delete it and start with something new.
If you’re not inspired by things you’ve already done, how can you create amazing content?
Years ago, you may have heard the term “tickler file” as a way for writers to keep track of writing ideas. These days, many refer to this as a “swipe file”.
A swipe file can easily be set up as something as simple as a folder on your desktop, or using an online tool like Evernote.
Either way, you need to keep ideas in one place where you can reference them, for a point of reference, or when you want to get inspiration.
Ideas you may want to keep track of to create amazing content include:
- Catchy blog post titles
- Videos that are fun and interesting to watch
- Research for writing factual articles
- Recipes with unique ingredients
- DIY projects with a different twist
- Photography and Infographic ideas that are eye-catching
- Anything and everything else that inspires you
It’s true you may not always feel inspired to write, but when you do, you should have the mindset that you have to create amazing content for your readers.
The point of your content is that it IS for your readers and not for you. It’s not pouring your heart out, ranting or complaining, (although you may occasionally do so to prove a point). Amazing content hits a nerve and evokes emotion within the reader.
It’s about attracting readers and followers that can benefit from what you share because they relate to what your message. Whether you are writing helpful tips or sharing a product review or giving away a freebie, content is for drawing in people though communication.
Your messaging will draw them in because what you are saying resonates with something that speaks to their needs. Once your content connects to others, get into the habit of creating more of the same.
Use persistence and write on a regular basis to fill the pipeline with valuable information. Creating content persistently also helps you keep up with what’s current in today’s world, so that your information is relevant to the reader.
So remember, you don’t have to be famous or part of a big corporation to create buzz-worthy, amazing content, you just have to create content that always benefits the reader!